@Berner is a rapper and entrepreneur who founded the outstanding Cookies cannabis enterprise. Emerging from your Bay Area rap scene within the 2000s, he launched into a solo career just after early function with The Pack.
Many years afterwards, Berner and Jigga stay partners at Cookies, the SF-dependent company they Started in 2010. Jigga proceeds to establish kick-ass weed and Berner is currently the confront of Probably the most recognizable and valuable cannabis brand in the world.
Berner: I’ve by now set a great deal time and worry and Vitality for getting Cookies the place it’s at. And I've so considerably more I need to do with it Individually. I don’t know if Anyone in my organization looks like this, I’m fearful to go public since it’s a complete other environment I have to discover.
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This details is sourced from our readers and is not a substitute for Specialist professional medical guidance. Look for the recommendation of a wellness Specialist in advance of employing cannabis for the health care affliction.
Berner: Yeah. Allow’s continue to keep the good Power likely. Permit’s preserve the cannabis industry solid—it doesn’t should be so aggressive, like it's now. A great deal of men and women are coming for each other’s throats In relation to current market share or brands.
But Cookies is twenty years from the producing, ideal right here. I believe the authenticity and just men and women truly determining Together with the Tale of how we designed Cookies, seeing that shit hands-on and in serious time, I think men and women genuinely appreciated it.
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TG joined Ganjapreneur in 2014 like a information writer and began web hosting the Ganjapreneur podcast in 2016. He is based in upstate The big apple, the place he also teaches media research at a neighborhood university.
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The Cookies brand would be the creation of Bay Spot rapper Berner, who also serves as CEO of the company that oversees every little thing from retail dispensaries to clothing design.
Berner dropped out of the Galileo Academy of Science and Know-how. He negotiated the Bay Location impartial music scene although also advertising pot, unaware that his art and side hustle would sooner or later push him to the top of the two industries.
Was this usually the prepare? Or have you just adapted to the absolute best circumstances in the regulatory framework for cannabis and seized opportunities for partnerships and enlargement of one's brand as they came alongside?
You’re a serial entrepreneur at this point and an artist. How will you equilibrium enough time concerning your creative job and your organization vocation with Cookies?